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Is blogging really worth it? You bet it is! When it comes to getting more leads for your business, don’t overlook blogging on your site as a sound strategy.
Building content through consistent blogging can help your company grow. If you are a contractor, make sure your site is complete, not only with attractive site pages that present great content, but also with unique, well-written blog posts that are relevant, engaging, and optimized.
If you don’t have any posts, or if it’s been a while since you’ve added new ones, start implementing a blogging strategy now. You can add unique, optimized blog posts that highlight your services, explain new offerings, or share something applicable about your industry.
Make the most of blogging to bring in new business. Learn how blogging can help – specifically, how it can drive more business your way. If you simply don’t have the time or inclination to write posts yourself, our blogging solutions can be of service to you.
You’re probably asking yourself: How, exactly, can blogging help me?
The answer is simple:
When a potential customer considers hiring you for the job, they will check your website to gauge everything from your experience to your level of professionalism.
A weak site with little content and barely any useful information will be a huge turnoff. Visitors to your site will find it lacking and may go elsewhere to find the services they need.
If instead your site is current and complete, you will convey a sense of authority within your industry that leads to visitors feeling confident that you can handle the job. What’s more, blogs are an opportunity to cover topics in-depth beyond what fits on your site pages.
If you’re a roofer, for example, you can post blogs about different roofing styles, materials, and techniques, giving visitors additional information they’ll find useful. Or if you’re a deck builder, you can include blog posts about current design trends and unique decking solutions that will give your visitors great ideas on what they can do with their yard spaces.
A top reason that contractors like you turn to blogging is the increase they see in lead generation. The more quality content you have, the more likely it is that people looking for your brand of services will find you – very likely from one of your blog posts that covers the same type of problem they’re experiencing and offers solutions.
Once they land on your site, brought over by one of your relevant blog posts they found while doing a search, they will start to browse to see how you can provide what they are looking for.
In other words …
What’s more, you can use blogging to continually engage customers to build repeat business.
The value of search engine optimized blogs is immense. Even when your website pages aren’t ranking as well as you’d like for the keywords your customers search, you can optimize your blog posts so that they rank higher in searches, thus creating another path to your site.
Over time, you may see several of your blog posts become top lead generators for your site! That’s the power of SEO. Add keyword-optimized blogs to your site and watch how they attract new clients to you.
One of the great things about blogging is the freedom you have to add posts about the topics that will benefit your business the most.
For example, if you are a contractor specializing in home remodeling jobs, you can add dozens of blogs to your site, each one covering another aspect of home remodeling. Then, when people in your geographical area do a search involving the term “home remodeling,” one of your blogs may show up prominently and get their attention, ultimately bringing them to your site.
This is how blogging can drive more business to you – people running across one of your blogs that interests them will end up on your site, and if what they read motivates them to learn more, they will browse your site after reading your blog.
Going back to our home remodeling example, someone may discover your business and the services you offer after encountering your blog about Home Remodeling in Spring or Home Remodeling on a Budget, for example
Remember, people go online searching for solutions to their problems. Blogging is your chance to bring your contracting business to their attention – not through expensive ads, but through engaging blog posts that address the problems they’re experiencing.
Blog posts enable you to reach people at the right time – when they have a real need, are looking for answers, and are ready to hire.
Through consistent blogging, you can accomplish all the following:
If you want to enjoy the benefits of blogging without having to write the articles yourself, our specialized blogging plans might be the perfect solution for you.
We offer different plans to meet your needs and fit your budget. We will create quality, relevant posts your audiences can find through searches, posts that will lead them directly to your business so they can discover the services you offer.
Reach out to us to learn more about the blogging plans we offer and discuss which specialized plan is right for your business.
Even if you’ve never blogged before, and you have no interest in writing your own blogs, you can start to get new leads for your business by tapping into the power of blogging. We’re here to make it easy for you. Contact us today.
We have helped new and existing business drive more customer traffic and leads to their website through the creation of blogs. The blogs we create are directly designed to cator to your target audience while promoting your business