If you are in the roofing business, it is imperative that you have a strategy for acquiring new customers. Roofers must take measures to ensure they do not run out of potential clients!
Through diligent effort and planning, roofers can make sure they never run out of prospective clients. Here are some suggestions for optimizing your efforts in this regard.
1. Set up a website and professionally post it.
At the moment, there are plenty of websites devoted exclusively to roofing. Ensure that your own listing is up-to-date and accurate!
By establishing a website, you’re giving potential customers an accessible platform by which they can learn more about your company, pros and cons alike. Building trust with visitors is essential if one intends on obtaining new clients.
To boost the relevance of your site’s content, it is prudent to rely on Google Local listings. This could lead prospective clients in their search for various issues related to your service area or neighborhood.
2. Post a professional Roofing job description.
If possible, let potential customers know that your business has the capacity and expertise to complete their roofing project. If you’re eager to acquire new clients, it’s essential to showcase your credentials; highlighting how qualified professionals from this particular enterprise have successfully completed similar tasks before could prove quite advantageous when attracting new business.
Post a straightforward yet informative Roofing Job Description on your website or within your social media profiles. In the text of this piece, be sure to provide information regarding:
Assess each task, itemized as necessary; offer an estimate for costs associated with each step along the way, including installation cost estimates if applicable.
Don’t forget to include contact information so potential clients can reach out directly and inquire about job opportunities!
3. Share the Roofing job description on relevant industry websites.
If you’re a roofer, it’s vital to be cognizant of the wider industry. By casting an eye on websites such as LocalPro and ZipRecruiter, you can discover which contractors are currently undertaking jobs in your neighborhood.
If no one is currently embarking on the task, you may still be able to attract attention by creating a job posting. Don’t forget that free listings like Topix and Craigslist remain accessible; so don’t hesitate!
4. Send well designed and professional Roofing postcards to your current and potential clients.
If you have a knack for designing and crafting attractive postcards, then why not send them to your existing and prospective customers? Developing a rapport with them is essential for transitioning from the initial stages of selling where persistence is imperative.
With these handy little communication pieces, you can provide useful information about services such as estimates, warranties or testimonials. You could also include coupons or special offers that might be applicable to current situations or past experiences.
5. Send follow up emails to your current and potential clients that you’ve contacted via other means.
An effective strategy for extending your business networks is to send out a series of follow up emails. This may seem like an odd approach, but sending one last email before finally landing on the desired contact can prove fruitful.
With the goal of generating additional leads and opportunities, we don’t necessarily have to be too picky when crafting our initial email messages. Instead, it’s wise to keep them concise, succinctly-worded yet probing inquiries that are all about providing further insights into potential clients’ needs.
6. Make sure that all of your paperwork is in order and ready to go at all times.
If the application attachment is insufficient, be sure to always have a proctored affidavit of authenticity as well. Moreover, it’s essential to keep all relevant documents readily accessible in order to expedite the process and avoid delays.
The sooner you get your roofing quote, the sooner you can begin saving money on labor and materials. By employing these tips and tools, you can ensure that you are providing superior service to potential clients.
7. Don’t forget to take business cards and referrals with you when you leave for your next job location
It is vital not to forget your business cards and referrals when you venture out into the world. It is essential that clients recognize you as a viable resource for roofing services if they require assistance in the future; if not, it could lead to lost opportunities for success!
You should always have one of these two cards on hand: one with your phone number and email address, and another featuring an 800 number where potential clients can reach out for more info about your company. Never neglect taking these with you whenever you travel!
Conclusion
If you’re thinking about obtaining a roofing contractor, there’s no need to rush into it! Take time to research your options and select the most suitable company for your project. Be sure to check out the testimonies above for ideas on how best to approach potential business associates.
